Who Reads Wired?
Wired readers want to know how technology is changing the world, and they’re interested in big, relevant ideas, even if those ideas challenge their assumptions—or blow their minds. Wired readers are generally familiar with computers and the Internet, but this is definitely not a computer magazine—Wired won’t teach you how to upgrade your RAM. Instead, it’s a magazine about science, art, adventure, online culture, business, philosophy … and bright shiny beautiful gadgets. Each month, more than 2 million smart, savvy readers come to Wired for clean, clear writing with a wry twist.

What You Can Expect in Each Issue:

• Start: In Start, readers are treated to quick bites of information on everything from provocative innovations (in-flight Wi-Fi, anyone?) and new technologies (who won the DVD format wars?) to cultural shifts (why are Korean schoolgirls buying mini refrigerators?). Looking for tips on touching up your digital pictures or resetting a dislocated shoulder? Start has those, too. The stories are presented in smart, irreverent language with Wired’s signature visual flair.
• Test: Wired has covered gear and gadgets since its very first issue. Every month, Test gives readers the definitive take on the hottest products on the market, from the newest HDTVs to the slimmest notebook computers. The best tech writers in the business put the gear through a rigorous review and rate it from 1 to 10. Mix in Wired's trademark visuals and humor and you've got the most useful, entertaining coverage of products anywhere.
• Play: Now that popular culture is Wired culture, this is the best place to turn for the skinny on what’s cool, quirky, and fun. The section kicks off with Playlist: the top 10 newest, coolest things in the Wired world. In the rest of Play, editors delve deeper into movies, art, books, games, design, and online entertainment. Plus, it delivers the big picture so readers understand why these things matter. Wondering about cognitive science behind Halo 3? Curious about the cutting-edge engineering that goes into making a Top 40 single? The answers are in Play every month.
• Endgame: Part contest, part game, and totally engrossing, the Endgame puzzle challenges Wired readers to think deeply, both on and off the page.
• Features: Each month, the editors open a window to the future of technology, business, entertainment, science, and culture. We recently devoted 22 pages to the thorny questions to which scientists still don't have answers: Why do we sleep? What causes ice ages? Do forests actually speed up global warming? Other recent topics: How Apple does so well by behaving so badly; the race to build the 100-mile-per-gallon car; 12 ways to supercharge your brain; and how personal genomics could change the way you live.

Magazine Layout:
Outstanding print design is about the seamless integration of compelling stories and fresh ideas with expert typography, arresting photography, and sharp illustration. Inventive visual architecture has been part of the magazine’s DNA from the beginning. Fifteen years on, Wired is still the place to turn for eye-popping images and a style that sets the pace for the rest of the magazine design world. .

Click on any image below to see select pages from Wired:



Contributors:
Wired editor in chief Chris Anderson, author of The Long Tail, writes regularly for the magazine. Among our other writers are Steven Levy, Joshua Davis, Steven Johnson, Jeff Howe, Lawrence Lessig, Daniel H. Pink, Bruce Sterling, Clive Thompson, and Gary Wolf. Contributing photographers and artists include Dan Winters, Platon, Nigel Parry, Andrew Zuckerman, Robert Maxwell, Bryan Christie, Tobias Frere-Jones, Jonathan Hoeffler, and Jason Lee.

Past Issues:


Awards:
Under the leadership of editor in chief Chris Anderson, Wired has been nominated an unprecedented six consecutive times for the National Magazine Award for General Excellence, winning the industry's top prize in 2005 and 2007. In 2008 Wired was nominated for three NMAs, for General Excellence, Design, and Best Section. In 2008 the magazine was nominated for 18 of the top awards from the Society of Publication Designers.

Who Reads mental_floss?
mental_floss readers are busy, intelligent people who like to learn but don’t want to waste time on tedious articles. Its readers want to feel smart fast. They value a magazine that respects their intelligence but never takes itself too seriously. They are knowledge junkies who love bad puns, quirky humor and meaty trivia served up in bite-sized portions. The magazine is popular with people of all ages – high school students, busy professionals, and senior citizens who want to stay intellectually engaged. Nearly 2.5 million readers/visitors read mental_floss magazine and visit its web site.

What You Can Expect in Each Issue:

• Feature Stories to Make You Smile: Whether it’s "The 15 Greatest Moments in Olympics History," an expose on Shel Silverstein’s darker side, a collection of the "25 Most Important Questions in the Universe" (like whether a pregnant woman can drive in a carpool lane), or a frank discussion on the looming social security crisis, mental_floss features never fail to deliver. With stories that surprise, sometimes shock and always engage, mental_floss won’t just leave you grinning, it will leave your friends wondering how you got so interesting all of a sudden.
• scatter_brained sets the tone for the magazine with its quirky facts, quick tidbits and juicy history. Cheeky, clever and fun, this front-of-book section is consistently rated a subscriber favorite. Recent content includes wit and wisdom from famous insomniacs, secret flops from big-name musicians and the tallest tales in your American history book.
• right_brain eases readers into humanities by making art and literature accessible without dumbing it down. Why isn’t Jackson Pollock an overrated paint thrower? What makes "The Thinker" worth thinking about? It’s all right here: mental_floss experts spill the beans on why the classics are classic, and they’re happy to dish out all the naughty back-stories while they’re at it.
• left_brain tackles the mysteries of science and technology – from paradigm-shifting discoveries to the new generation of military robots. mental_floss takes the most exciting ideas and fascinating theories and delivers them in plain English.
• spinning the_globe opens a window to the world by serving up religion, history and world culture in a way only mental_floss can. Want to escape to the South Pacific without leaving your chair? Want to peek across North Korea’s borders without risking your life? Ever wonder how an entire island's cuisine became so focused around Spam or how a coffee shop poet drove the Czech nation to vanquish communism without spilling a single drop of blood? mental_floss has got the answers right here.

Magazine Layout:
What other magazine would put Albert Einstein – in a swimsuit – on its cover? Like its content, the style and design of the magazine is fresh, compelling, and often irreverent. .

Click on any image below to see select pages from mental_floss:



Contributors:
As a rapidly growing publication with a lot of buzz, mental_floss is able to draw from a diverse talent pool of high-profile journalists, academics and subject experts including Ken Jennings (of Jeopardy! fame), A.J. Jacobs, Ben Stein, Ethan Trex, John Green, Michael Stusser, and Eric Sass.

Past Issues:


Comparisons to Other Magazines:
"mental_floss is an original. It isn’t easy to match it with an existing magazine, although some readers have suggested that its quick hits of information and shorter features bring to mind the approach of another highly successful magazine." – The Week.

Newsweek called it "a smart-alecky read," another reviewer called it "a liberal arts education in installments," and a third suggested "Got a big cocktail party coming up? Read mental_floss first," but no one’s been able to find another magazine quite like it.

Advertisers:
Unlike most magazines, mental_floss is committed to maintaining a high editorial-to-content ratio in the belief that readers are buying the publication for its content. Approximately 80% of its pages are dedicated to editorial, with no more than 20% for ads. Advertisers include Angie’s List, Books-A-Million, Borders, Merriam-Webster, the Rock and Roll Hall of Fame and Museum, The Teaching Company, Volkswagen, Target, and Newseum.

Awards and Critical Acclaim:

• Chicago Tribune 2008 – "50 Favorite Magazines" List
• Chicago Tribune 2007 – "50 Favorite Magazines" List
• Library Journal – Best New Magazine Award
• "A sharp-looking glossy." – LA Times
• "mental_floss cleans out the cobwebs." – Chicago Tribune
• "A sort of sassy Cliffs Notes." – Reader’s Digest
• "The magazine is hard to put down." – Guide to Consumer Magazines

Who Reads Vegetarian Times?
Vegetarian Times is written for those at the forefront of the healthy living movement. Published nine times a year, it provides delicious recipes, expert wellness information, and environmentally sound lifestyle solutions for both full-time and part-time vegetarians. Replete with beautiful photography and articles from leading experts, Vegetarian Times will be of interest to anyone with a passion for eating healthy while staying environmentally conscious.

What You Can Expect in Each Issue:

• Health: Vital food, health, and nutrition news. Nutritionists and doctors answer questions about vegetarian lifestyles.
• Eco-Beauty: Presenting environmentally friendly, cruelty-free beauty buys.
• Quick: All about making great tasting meals in not a lot of time. Expect to read about healthful and delicious 30 minute meals, and dishes you can make using just 5 ingredients.
• Life--Carrot and Stick: Who walks the walk and who's nothing but talk. Tips to make your habitat healthier and become more eco-enlightened travelers
• Cuisine: Editors find creative new ways to incorporate your favorite flavors into dishes.
• Vegan Gourmet: Our popular plant-based column.
• Features: From recipe contests to eco-friendly advise, features run the gamut of information that vegetarians crave most. Recent stories have included "10 Ways to Green your Fridge," "South American Superfoods," and "Earth to Table Herbs."

Past Issues:

Contributors:
Contributors range from Restaurateurs, chefs, nutritionists, artists. These people are carefully selected for their passion and knowledge of vegetarian food and the accompanying lifestyle.

Magazine Layout
Each issue features beautiful food photography, focusing on a soft palette of colors for long reading sessions.

Comparisons to Other Magazines
The magazine is written for both vegetarians and flexitarians alike. It promotes a healthy vegetarian lifestyle without putting guilt on those who eat meat. The editors strive to bring readers articles in a positive light without preaching and politics.

Advertising
Readers will find advertisements mainly from companies making vegetarian foods products. Additional frequent advertisements include supplements, cruelty-free beauty products and eco-friendly products. Most advertisements include a "Reader Service" option so readers may request more information about specific products.